The Good Holiday Spirit campaign is a joint fundraising initiative of the Mannerheim League for Child Welfare and the Finnish Red Cross, in partnership with YLE, with the purpose of supporting families in need in Finland. With the proceeds of the campaign, selected families will receive grocery gift cards to spend on food for the holiday season.
The Good Holiday Spirit campaign is in its 26th year in 2022. The campaign time is November 17th – December 24th 2022. Donations can be made throughout the year. This year’s fundraising target is over 1,5 million euros, which will be distributed as 70 gift cards to 21,000 families.
Over the years, hundreds of thousands of families have been supported through the campaign. The fundraising campaign has helped focus Finnish public conversation and policy-makers’ awareness on child poverty. The campaign is organized by the Mannerheim League for Child Welfare and the Finnish Red Cross in partnership with YLE.
A gift card brings relief to families in need at Christmas
The Good Holiday Spirit gift cards are given to families residing in Finland who are facing financial difficulties due to unemployment, ill health, debt, low income or some other crisis.
The Good Holiday Spirit gift cards cannot be applied for. The local offices and associations under the Mannerheim League for Child Welfare and the Finnish Red Cross work together with local child health clinics, social services and churches to identify suitable recipients for the gift cards.